Who is ALFI?
Our product is only as good as our team. In 2025, we're 18 strong and growing by the month as we navigate the evolving market and its new tools.
Our goals are simple: source quality products and deliver remarkable support. With 20 years of experience, we’re no newcomers to assessing what today’s world looks like and evolving our product lines to deliver modern elegance each and every year.
How Alfi Supports Your Sales Growth
Our catalog is built for your showroom and your customer’s eye. Every year we expand it with new selections, complete product specs, and ready to use marketing that makes selling easier.
When you're in the middle of a deal, our team backs you with item level details, bulk ETAs, and quick response rates that keep your sales conversations moving.
And long after the order is placed, our Los Angeles support hub keeps you covered with parts on hand, technical expertise, and follow through that helps you stay taken care of.
Why Alfi Brand Products
We’ve built a national presence by supplying kitchen and bath products to dealers, distributors, and retailers across the country all supported locally from our Los Angeles headquarters.
Attentive to the market, Alfi grows its collection every year with new selections that ushers a new wave of standards, elegance and practicality. Our trials and tribulations across 20 years has landed us on a polished inventory management system, so we keep stock and move bulk productions quickly without delay.
Behind every order is a team committed to consistency: support you can reach, quality that lasts and a family brand that stands behind its promises and delivers.
What it looks like
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ALFI
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Dealer/ Showroom
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Customer
Supporting our dealers and showrooms is the key to our success. You are our direct connection to the customer, and we want you to rest assured that the ALFI Trade team is here to support you.
FIRECLAY SINKS
- Leader in fireclay selection - Established in 2007 - Expanded into 5 unique branches encompassing over 100 designs
- Catalog includes kitchen and bathroom fireclay; ranging from traditional, arch design, hollow body, trough architecture, and more
WHIRLPOOL TUBS
- ETL Certified Whirlpool Tubs : Selection of heat functions, bluetooth, and massage
- With a wide variety and unique designs, this line has been an industry leader and cornerstone of our now broadening succes
TUB / SHOWER NICHES
- No tile needed - Easy and inexpensive to install with a wide array of finishes all in the most popular/sellable sizes
- Commonly involved in large-scale bulk project orders
FOLDABLE SHOWER SEATS
- Simple yet intuitive design provides a unique touch of elegance to any bathroom
- Example of an item that the end user might not initially realize they want but then decide they need upon viewing
Partner with Alfi Trade
Partner with Alfi Trade to offer our premium kitchen and bath products to your customers. Benefit from our high-quality sinks, faucets, and fixtures, backed by a trusted brand known for style and durability. Grow your business with our innovative designs and exceptional support.
Find A Dealer Near You
Discover the convenience of shopping with Alfi Trade at a location near you. Our stores are spread across multiple cities to serve you better. Use the interactive Google Map below to explore all our store locations, view contact details, and get real-time directions. Whether you're planning a visit or just browsing nearby options we’re always within reach!
Latest Blogs
Why Alfi Trade is the Go-To Brand for Modern Kitchens & Bathrooms
Published on September 18, 2025Introduction to Alfi Trade’s Innovative Legacy Alfi Trade Inc. has established itself as a premier name in transforming kitchens and bathrooms since its founding in 2007. With a mission to blend functionality, durability, and style, this family-owned business offers world-class products ranging from kitchen sinks and bath fixtures to shower accessories. Sourced from top manufacturers in Italy, Israel, and beyond, Alfi Trade’s eco-friendly designs cater to modern homeowners seeking both luxury and practicality. This blog explores why Alfi Trade has become the go-to brand for contemporary kitchen and bathroom upgrades, highlighting its commitment to quality, innovation, and affordability.
The Ultimate Guide to Choosing the Perfect Kitchen Sink for Your Home
Published on August 19, 2025The kitchen sink is the heart of your culinary space, blending functionality with style. Alfi Trade Inc., a leader since 2007, transforms kitchens with world-class sinks, bath products, and shower fixtures. Known for their innovative designs and eco-friendly materials like fireclay, granite composite, and stainless steel, Alfi Trade offers options sourced from Italy and Israel. This guide explores how to choose the perfect kitchen sink for your home, considering factors like material, size, and lifestyle needs. Whether you're renovating or building anew, Alfi Trade’s diverse range ensures a sink that enhances both practicality and aesthetics.
Luxury Bathroom Ideas: Transform Your Space with Alfi Trade Products
Published on July 9, 2025Your bathroom is more than just a functional space—it's a sanctuary for relaxation and rejuvenation. Alfi Trade Inc., established in 2007, specializes in transforming ordinary bathrooms into luxurious retreats with their world-class products. Offering a wide array of bath products, including sinks, bathtubs, faucets, showers, and accessories, Alfi Trade combines affordability, durability, and elegant design. Their collections feature materials like fireclay, ceramic, concrete, and stainless steel, sourced from premium manufacturers in Italy, Israel, and beyond. Whether you're aiming for a modern minimalist look or a spa-like oasis, Alfi Trade’s eco-friendly and innovative fixtures can elevate your space. In this blog, we'll explore luxury bathroom ideas using Alfi Trade products, helping you create a personalized haven that blends style and functionality.
10 Ways to Upgrade Your Kitchen with Alfi Trade’s World-Class Sinks & Fixtures
Published on June 2, 2025Your kitchen is the heart of your home, a space where functionality meets style. Alfi Trade Inc., a leader in high-end kitchen and bath fixtures since 2007, offers a diverse range of innovative and eco-friendly products designed to transform your kitchen into a luxurious and practical space. From fireclay farmhouse sinks to sleek stainless steel faucets, Alfi Trade’s offerings combine durability, aesthetics, and affordability. In this blog, we’ll explore 10 ways to upgrade your kitchen using Alfi Trade’s world-class sinks and fixtures, ensuring your space is both beautiful and functional.
Frequently Asked Questions
Everything dealers and showrooms need to know about partnering with Alfi Trade.
Visit our Become a Dealer page and complete the short form. Our team responds within one business day to walk you through pricing, partnership tiers, and support resources for your showroom.
We carry over 100 fireclay sink designs — farmhouse apron front, arch, hollow body, trough, and more — plus stainless steel options. All available for bulk wholesale with full product specs and marketing assets included.
Yes — we provide nationwide dealer support from our Los Angeles headquarters. That includes marketing materials, fast bulk ETAs, on-hand replacement parts, and a dedicated team for item-level questions and deal support.
Our polished inventory management system is built for bulk. We keep consistent stock and move large production orders quickly — with real-time ETAs shared directly with your sales team so there are no surprises.
Yes — our entire whirlpool tub line is ETL Certified and includes models with heat functions, Bluetooth audio, and massage jets. Among our most dealer-requested products, they move well in retail and large-scale project orders.
Our headquarters and warehouse are at 4011 W. Jefferson Blvd., Los Angeles, CA 90016. Open Monday–Friday, 9:00 AM–5:00 PM PT. Reach us at [email protected] or +1-323-732-4045.